Sami Riccioli transformed her degree in Design and Merchandising into a six year career in interior design, where she specialized in remodels and new construction. After spending many years creating beautiful spaces for high end clients and accenting their homes with top of the line lighting, decor, and finishes, Sami's creativity and eye for design lead her to focus on the most symbolic holiday decor item of all time - the Christmas tree.

Sami started creating Christmas trees as a hobby in 2020 with unique themes. After Christmas was over, she decided to leave her tree up for Valentine's Day and covert her festive decor to celebrate the holiday of love. Four years have passed, and that tree hasn't come down since. Sami's passion accidentally turned into a business; designing, sourcing, creating, and executing in-home residential and commercial holiday decor displays. Sami consistently has three trees in her home, at any given time year round and up to nine lavish trees during the Christmas season.

After achieving viral growth on her Instagram in the 2022 holiday season, Sami attracted the attention of countless A list celebrities such as Kris Jenner, Vera Wang, Jennifer Love Hewitt, Dorinda Medley and many other notable clients. She has also transported pre-decorated trees for a Mariah Carey and Michael Buble holiday concerts. 

Freeform TV and Paramount+ have hired Sami to create custom tree designs as marketing collateral for their upcoming movie and TV premiers. Sami is focused on collaborating with other like minded brands and creating content for product promotion, through her decor, of course! During the holiday 2023 season, Sami launched a full line of custom holiday stockings & tree skirts with Island to East Side. For two consecutive seasons, the iconic FAO Schwartz has hired Sami to create for their window displays in their flagship Rockefeller Center store location.

From Valentine's Day to Halloween, Cinco De Mayo and Fourth of July, there is no holiday too small and not celebrated in Sami's home, where she resides in Pennsylvania with her husband Anthony and two sons, Gino and Louie.

Sami continues to push the boundaries of holiday decor to be a year round necessity for all. You can see all of Sami's think-out-of-the box themes and creations in her GALLERY. To hire Sami for your very own decor, visit the SERVICES page and inquire.